Abel is the happy by-product of founder, and former winemaker, Frances Shoemack’s failed search for a truly beautiful, all-natural perfume.
“It surprised me that while I could get my hands on incredible luxurious natural skincare and make-up, when it came to perfume, this just didn’t exist.” - Frances
The more she learnt about the petrochemical-based industry and the toll it takes on not only us, but the environment, the more she realized that this was something she needed to do.
Fellow New Zealander, and the region’s only Master Perfumer, Paris-based Isaac Sinclair became Shoemack’s first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best.
“Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in many creative pursuits, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone.” - Isaac
Black Anise - A Vibrant, Smoky Amber (Star Anise, Cacao, Tobacco)
Eau de Parfum - 15mL
Functional Eau de Parfum
Nurture - 100mL & 30mL - Pre & Postpartum Safe Ingredients - A Soft, Floral Musk (Fleur l’Orange, Ginger, East Indian Sandalwood)
Pause - 30mL - Creates Calm During Hormonal Change - A Confident, Textured Floral (Violet Leaf, Mimosa, Hay Absolute)
Parfum Extrait - 7mL
White Vetiver - Therapeutic Note For Energy (Lime and Mint - Refreshing, Ginger - Calming, Vetiver - Grounding)
Golden Neroli - Therapeutic Note For Balance (Jasmine Sambac - Enhances Mood, Neroli - Hormonal Balance, Sandalwood - Emotional Balance)
Cyan Nori - Therapeutic Note For Joy (Nori - Restorative & Awakening, Tangerine - Happiness, Bergamot - Uplifting)
Cobalt Amber - Therapeutic Note For Comfort (Juniper Berry and Vanilla - Calms Mind, Cacao - Happiness & Comfort)
Green Cedar - Therapeutic Note For Vitality (Cedarwood and Magnolia - Vitality & Wellness, Cardamom - Aphrodisiac)
Pink Iris - Therapeutic Note For Calm (Iris and Rose - Reduces Anxiety, Vanilla - Calms Mind, Violet Leaf - Inspiration, Basil - Focus)
Black Anise - Therapeutic Note For Comfort (Star Anise - Calming, Tolu Balsam - Reduces Fatigue, Tobacco - Clarity of Thought)
Home Fragrance
Scene 01 - Green Tea, Yuzu, Grapefruit, Violet Leaf, Vetiver (Brings to life minimalist bright open spaces, Japanese-inspired decor, and a restrained, natural palette)
Scene 02 - Fig, Marigold, Mandarin, Basil, Cedarwood (Brings outdoor wilderness inside by evoking luminous golden hour sunlight)
Scene 03 - Leather, Tonka, Vanilla, Patchouli, Sandalwood (Ultimate indulgence and plush refinement)
Discovery Set
5 x 1mL
Cyan Nori, Green Cedar, Black Anise, Nurture, Pause