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ROOM 1015
The message
Olfactory Counterculture
THE FORMULAS
Designed in Sweden | Made in France
"The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities."
FRANCE
BASED IN
PRICE POINT
EAU DE PARFUMS : $40-190
EXTRAITS: $250
BRAND
ADJACENCIES
BORNTOSTANDOUT®, D.S. & Durga, Fugazzi, D'ORSAY, Stora Skuggan
UNIQUE SELLING
PROPOSTION
Cruelty-Free
Artisanal
Handmade
Ethical Production
Vegan
MUST TRY
ELECTRIC WOOD EXTRAIT
(WOODY, SPICY, SWEET)
Notes: Cardamom, Myrrh, Oak Moss, Cedar, Vetiver, Vanilla
LOVE-O-MATIC EAU DE PARFUM
(FRUITY, CLEAN, MUSK)
Notes: Strawberry, Clean Accord, Bubblegum Accord, Ambrette Butter, Musk
WAVE CHILD EAU DE PARFUM
(FRUITY, AQUATIC, WOODY)
Notes: Orange, Watermelon, Coconut and Ambergris
FOUNDER(S)
MEET dr. mike
By embracing the ideals of counterculture, Michael Partouche, also known as 'Dr. Mike,' a musician at heart and a trained pharmacist, chose fragrance as a means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance becomes a symbol of rebellion, drawing inspiration from musical currents, alternative philosophies and spiritualities.
If counterculture has its own language, literature and sounds, ROOM 1015 - the infamous, most battered hotel room in the history of Rock 'n' Roll music - now gives it a scent with nostalgic contours, imbued with total freedom.
An olfactory manifesto that oscillates between the punk movement, artificial paradises, the sexual revolution and transcendental meditation.
SALES CLIENTS
SISTER AGENCIES
